AESTHETE Wear is a unisex, Pantone-based loungewear brand established in Cairo, Egypt, in the fall of 2020. The brand emphasizes comfort and quality, utilizing premium Egyptian cotton to create activewear, inspired apparel suitable for daily wear. AESTHETE Wear's products are proudly made in Egypt, reflecting a commitment to local craftsmanship. AESTHETE, The brand's name is pronounced as /es-theet/.